Mall Group & Nok Air launches 'shopper's airline'

Thailand's low-cost Nok Air announced Wednesday the launch of the world's first "Shopper's Airline" flight between Bangkok and Bangalore, India. Starting Thursday, Nok Air will operate daily flights from Bangkok to Bangalore, using a Boeing 737-400, with a capacity of 150 seats.

It will not only be the first international route for Nok Air, an affiliate of the national carrier Thai Airways International (THAI), but also the first flight to use the "Shopper's Airline" marketing concept, airline executives claimed.

"Together with the first international flight, we are launching the first in the world concept of the 'Shopper's Airline,' bringing those who enjoy shopping for quality to Bangkok for the exclusive discounts available only for Nok Air passengers," said the airline's chief executive officer Patee Sarasin.

"Nok Air is not only making flying simpler and easier, but also adding value and making it fun for everyone."

The budget airline has joined hands with Thailand's The Mall Group, which operates some of Bangkok's most popular department stores such The Emporium, Siam Paragon and The Mall Department stores, to offer Nok Air passengers from Bangalore exclusive up to 50 per cent shopping discounts.

Source: EARTHTimes.org